Home Page
Collection Page
Product Page
Integrations
Ecommerce Republic meticulously orchestrated the integration of cutting-edge functionalities into Beyond Skate’s Shopify store, aiming to elevate user interaction and streamline operations. Leveraging the Appointo app, customers seamlessly booked skate lessons and clinic appointments, facilitating convenient scheduling and enhancing customer engagement. The integration of the Search and Discovery app proved pivotal, offering advanced filtration options on collection and product pages, empowering users to swiftly explore and locate desired items. Moreover, the Retail Express app’s integration facilitated a smooth inventory management system, enabling customers to effortlessly identify alternative variants of their preferred products in physical stores. This synchronized integration not only improved user experience but also bridged the gap between online browsing and physical shopping, augmenting customer satisfaction and loyalty.
UI & UX Enhancements
Ecommerce Republic focus on UI & UX enhancements was pivotal in refining Beyond Skate’s digital interface for optimal user engagement. The rebranding of the navigation bar to a full-width minimalist design was instrumental in decluttering the layout while enhancing ease of navigation. This transformation ensured a seamless transition across various devices, delivering a consistent and visually appealing experience to users irrespective of their chosen platform. Moreover, the meticulous execution of a mobile-first design strategy underscored Ecommerce Republic commitment to prioritizing mobile user experience.
CHALLENGE #001
Platform Upgrade and App Integration
The initial challenge revolved around upgrading Beyond Skate’s theme from Shopify 1.0 to 2.0. The existing custom-made theme faced compatibility issues with Shopify’s updates, impeding integration with essential apps like the search and discovery app and hindering the incorporation of newer functionalities and improvements.
SOLUTION #001
App Integration and User Experience
Ecommerce Republic undertook a meticulous approach, leveraging the Shopify theme kit to tailor a design compatible with Shopify 2.0 architecture while preserving the minimalist aesthetic desired by Beyond Skate. Custom product pages were developed, maintaining the essence of the old theme’s design while implementing innovative variations and API integration for inventory data, facilitating customers in finding physical variants of desired products in-store.
CHALLENGE #002
The second challenge encompassed optimizing app integration for seamless functionality, including the Appointo app for calendar bookings, search and discovery app for efficient product filtration, and Retail Express app for inventory display. Coordinating these integrations while ensuring a streamlined user experience posed significant hurdles.
SOLUTION #002
Ecommerce Republic strategized the seamless integration of the Appointo app for calendar bookings, Search and Discovery app for enhanced product filtration, and Retail Express app for convenient inventory display. Customizations included hiding variation options for single-variant products on collection pages, building a dedicated search page, and crafting a custom-coded mega menu for efficient data showcase. Detailed brand landing pages were created, optimizing user navigation, and enhancing customer experience. Additionally, CRO was enhanced by adding custom collection sections on the homepage.
Results
The collaborative efforts between Beyond Skate and Ecommerce Republic yielded remarkable outcomes, transforming the eCommerce platform and enhancing user experience. The transition to Shopify 2.0 architecture resolved compatibility issues and paved the way for seamless app integrations. The UI & UX improvements resulted in a visually appealing and user-friendly interface, maintaining a minimalist design while enhancing navigability.
The customized product pages with inventory functionalities, along with strategic UI elements like the custom mega menu and brand-oriented landing page, amplified the website’s functionality and user interaction. The CRO enhancements strategically positioned on the homepage led to improved user engagement and boosted conversion rates.
