Trustpilot is the world’s leading online review platform, committed to fostering transparency and trust between businesses and consumers. Open to all and free to use, Trustpilot hosts over 58 million reviews across more than 270,000 domains. However, helping individuals make informed choices while providing companies with invaluable feedback. Each month, Trustpilot reviews generate over 3 billion impressions worldwide. It is shaping buying decisions and influencing brand reputation at a global scale. Headquartered in Copenhagen, with offices in London, New York, Denver, Berlin, Melbourne, and Vilnius, our team of over 700 professionals represents more than 40 nationalities. However, united by a mission to strengthen relationships between people and businesses.

For brands investing in WordPress development services, integrating Trustpilot widgets and plugins enhances credibility and boosts conversions by showcasing real customer experiences directly on websites. It builds trust, particularly for new visitors engaging with your brand online.

Companies leveraging Shopify development can benefit from Trustpilot’s eCommerce integrations that enable automated review collection. By display ratings on product pages, and drive social proof—key components in increasing buyer confidence and reducing cart abandonment.

Trustpilot also complements b2b email marketing strategies by enabling automated review requests, customer feedback loops, and trust-enhancing testimonials in email campaigns, enhancing engagement and long-term loyalty.