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Integrations
To enhance the overall marketing and retention capabilities of GetLotza.com, a number of best-in-class tools were integrated into the Shopify store. Recharge was used for subscription billing, allowing for recurring purchases and stronger customer lifetime value. Klaviyo enabled personalized email automation with advanced segmentation and customer journeys.
Replo allowed for drag-and-drop page creation and content flexibility without dev support. The Checkout Blocks app helped customize checkout experiences to reduce drop-offs. One Click Upsell introduced post-purchase offers that increased average order value. These tools combined to deliver a fully connected system designed to scale performance and optimize every stage of the buyer journey.
CHALLENGE #001
One of the key challenges was dealing with subscription related issues.
Customers were facing unexpected pauses or breaks in their subscription cycles, causing confusion and reducing trust in the system. Additionally, product-specific variations made it difficult to set up a consistent recurring purchase logic. This challenge had the potential to significantly impact the customer experience and long-term retention rates, especially as subscriptions were a central part of the store’s monetization model.
SOLUTION #001
We worked closely with the client to fully understand their subscription needs.
By customizing settings within the Recharge app, we aligned the billing logic with product usage cycles. We implemented buffer periods and transparent renewal messaging, so customers had clear expectations. The solution also included adding subscription previews at checkout and sending automated reminders via Klaviyo before renewals. These measures eliminated confusion and dramatically improved subscription consistency. As a result, customers were more engaged, leading to an increase in recurring revenue and reduced churn.
CHALLENGE #002
We explored various design options and provided GetLotza with multiple icon layouts that followed mobile UI best practices.
After selecting the most user-friendly designs, we implemented universally recognizable icons for the cart, login, and account areas. These were positioned for easy thumb access and optimized for different screen sizes. We used A/B testing to determine which layout drove the most interaction. Additionally, subtle animations were added to guide user attention to key actions without disrupting the experience. These updates significantly improved navigation and reduced drop-off rates. Mobile engagement rose, users completed checkouts with fewer steps, and session durations increased showing that users were more comfortable navigating the site. Ultimately, these small but meaningful design fixes played a major role in boosting conversion performance.
SOLUTION #002
Navigation and visual accessibility were another major concern.
Customers had trouble locating key account features, especially the cart and login icons on mobile. These navigation icons were either not intuitive or were placed in hard-to-notice areas of the UI. Since a significant portion of GetLotza’s traffic came from mobile devices, this lack of clarity directly affected usability, increasing bounce rates and abandoned carts. Inconsistent iconography also diminished brand perception. Without resolving these visual issues, the site’s otherwise well-built functionality wasn’t fully accessible to users, limiting its conversion potential.
Results
The Shopify store launch resulted in an immediate performance boost across key metrics. Load speed improved significantly, leading to a reduction in bounce rate. Enhanced UX and visual updates led to increased customer engagement and longer session durations. Subscription adoption saw a measurable lift due to clearer user journeys and Recharge configuration. Email engagement rates also improved, thanks to Klaviyo’s personalized automation flows.
TikTok and Facebook campaigns successfully drove qualified traffic to the site, and One Click Upsell increased the average order value. Overall, GetLotza.com achieved a stronger brand presence, more conversions, and a scalable infrastructure ready to support ongoing growth. The case highlights how the right tech stack and UX decisions can transform an online retail experience.
Color Palette
#706282The hex color
RÂ 112
GÂ 98
BÂ 130
#7A8DEEThe hex color
R 122
G 141
B 238
#EDFEBD The hex color
R 237
G 254
B 189
#FED2B4 The hex color
R 254
G 210
B 180
#FFFFFF The hex color
R 255
G 255
B 255
